If you’re like me, who practically lights up at the sight of discounted makeup, then you’ve surely found yourself meandering through the aisles of Marshalls at least once or twice—or maybe a gazillion times, who’s counting? You saunter in, and your eyes catch that radiant glow of high-end beauty products sitting comfortably on the shelves, but then, your jaw drops. Why? Because the price tags are almost too good to be true! Luxury for less, anyone?

Now, here’s where things get interesting. Have you ever stopped and thought, “What’s the catch?” I mean, how does Marshalls offer those brand-name palettes, luscious lipsticks, and Instagrammable highlighters at such jaw-dropping prices? Are we stepping into some magical realm every time we enter through those Marshall’s doors, or is there some secret recipe to their budget-friendly yet high-quality makeup stash?

Well, darling, you’re in for a treat because we’re going to unravel this beauty mystery today! So grab your cup of matcha, sit back, and let’s delve into why Marshalls is Aladdin’s cave of affordable makeup. Shall we get started?

Related: Why is Marshalls So Cheap: 13 Jaw-Dropping Reasons Why

Why Does Marshalls Sell Cheap Makeup?

Marshalls sell cheap makeup because they purchase overstock and clearance items directly from brands or through third-party vendors. This allows them to offer high-quality products at discounted prices, giving you the best of both worlds!

Why Does Marshalls Sell Cheap Makeup

So, let’s deep dive into the glitzy, glamorous, and budget-friendly world of Marshalls makeup, shall we?

Related: Does Marshalls Accept Apple Pay?

Overstock and Clearance Purchases

What’s the first thing you do when you overbuy groceries? You have a SALE! Similarly, beauty brands often produce more products than they can sell in their premium locations. Enter Marshalls, the hero of our tale, sweeping these products off the shelves and into their stores. By buying overstock or clearance items, Marshalls gets these makeup products at a lower price, which means—you guessed it—a lower price tag for you.

By offering these products at discounted rates, Marshalls doesn’t just win customer loyalty; it turns its stores into treasure hunts. You never know what you might find, making every trip an adventure. And don’t think for a second that these are ‘last-season’ or ‘out-of-date’ products. Many are classics or just didn’t fit into the retail space of their original stores.

Factory-Direct Products

But wait, there’s more! Ever heard the phrase “cut out the middleman”? That’s exactly what Marshalls does. In some cases, they purchase products directly from the factory, bypassing several layers of distribution. This way, they avoid the markup that happens at each level, from manufacturer to distributor, from distributor to retailer, and finally, to you.

When you cut out those extra steps, you save money. It’s like buying a dress straight off the sewing machine. Ever wanted to understand how factory-direct purchasing works? This article by Ali Baba explains the concept really well.

Limited-Time Deals

Okay, listen up, bargain hunters! Marshalls often strikes deals with suppliers for a limited period. This kind of “act fast or miss out” strategy lures us into grabbing those deals before they’re gone. FOMO (Fear Of Missing Out) is real, people!

Because these deals are time-sensitive, they create an aura of exclusivity. It makes you want to jump in and seize the offer before anyone else does. Not only does this give Marshalls a rotating stock that keeps customers coming back, but it also maintains that treasure hunt atmosphere we all know and love.

Related: Why Does Marshalls Cross Out Brands? đź’‹The Real Story Revealed

Less Overhead and Marketing Costs

Ever noticed how Marshalls stores are pretty straightforward? Less glitz and glam, more focus on the products. That’s intentional. By keeping their overhead costs low—think simpler store designs, fewer staff—they can afford to offer products at a discounted rate. It’s the complete opposite of high-end boutiques, where you’re practically paying extra for the shopping “experience”.

Marshalls doesn’t spend a fortune on marketing either. Their customers do it for them, sharing their amazing finds on social media. Hey, when you find a MAC lipstick for half the price, wouldn’t you want to shout it from the rooftops?


Is the makeup at Marshalls authentic?

Absolutely, Marshalls sells authentic products. They source from reputable brands and vendors.

Do they sell expired makeup?

No, expired makeup is against their policy. Always check the expiration dates to be sure!

Are there any high-end brands available?

Yes, you can find a range of mid to high-end brands at Marshalls.

How often do they restock?

It varies by location, but generally, Marshalls receives new stock several times a week.

Is the discounted makeup damaged?

Generally no, but always inspect the product before buying.

Can I return makeup?

Marshalls usually has a 30-day return policy, but it’s best to check your local store for specifics.


So there you have it, the captivating tale of why Marshalls is a beauty treasure trove where you can find cheap but authentic makeup. From buying overstock and clearance items to cutting out the middleman and limiting overhead costs, they’ve mastered the art of giving us quality at a price that doesn’t break the bank.

Next time you’re at Marshalls, enjoy the treasure hunt and remember—you’re not just saving money; you’re partaking in a strategic, customer-first business model that’s a win-win for everyone. Go ahead, splurge a little! After all, beauty is about feeling great, and what feels better than finding a fabulous deal?