Hey, beauties! Welcome to another exciting dive into the glamorous, yet sometimes mysterious, world of beauty and cosmetics. Today, we’re tackling a question that’s probably nagged you as you’ve browsed the aisles of Marshalls, your cart filled with discounted skincare goodies and makeup finds: “Why are the brand names crossed out?” I’m sure you’ve noticed it—a high-end lipstick or serum with the brand name crossed out, leaving you wondering, “What’s the deal?” Is it still the same quality? Why does this happen, and does it have any effect on the product itself? So many questions, right?

Well, don’t worry. We’re breaking it down, serving you all the answers, and sipping some cosmetic tea along the way. So, let’s get started!

Related: Why Does Marshalls Sell Cheap Makeup? 💄The Inside Scoop

Why Does Marshalls Cross Out Brands?

Marshalls cross out brand names primarily to signify that the item is discounted and not being sold at full retail price. This keeps the relationship between the brand and the original retailer intact while allowing Marshalls to sell the product at a lower price. Now, let’s go ahead and dig deeper into this fascinating topic.

Why Does Marshalls Cross Out Brands

Contractual Agreements Between Brands and Retailers

So, why would Marshalls go through the trouble of crossing out a brand name? Well, it often has to do with contractual agreements between brands and their original retailers. When a product is first introduced to the market, it usually goes through what we can call “primary retail channels.” These are your big stores or online platforms where the brand wants their product to be seen and bought at full price.

Ever wondered why you see the latest Anastasia Beverly Hills palette at Sephora but find last season’s palette at Marshalls? It’s all about maintaining brand integrity. By crossing out the brand name, Marshalls avoids any contractual hiccups that could arise from selling a product intended for a primary retail channel at a discounted price.

Now you’re asking, “So, it’s legal stuff, huh?” Yep! Brands are often very protective of their image and where their products are sold. Crossing out the brand name becomes a way for discount retailers like Marshalls to stay on the right side of these agreements. They can offer us discounted prices without ruffling any corporate feathers.

Related: Does Marshalls Accept Apple Pay?

Maintaining Brand Image and Exclusivity

Okay, onto the next hot topic: brand image and exclusivity. Luxury brands invest a lot in cultivating an image of sophistication and rarity. They want you to feel special when you buy their products, like you’re part of an exclusive club. Can you imagine Chanel or Dior wanting their high-end products jumbled in a discount bin?

“But what does this have to do with crossing out the brand names?” you ask. Well, it’s simple! When a brand name is crossed out, the original brand maintains a level of separation from the discount retailer. It’s like saying, “Hey, we’re still that aspirational brand, even if our products are being sold at lower prices here.”

To be clear, this doesn’t mean the products at Marshalls are of lesser quality. It’s more about perception. By maintaining this visual distinction, luxury brands can continue to project an image of exclusivity even while their products are accessible to more people. Forbes has a great piece on the psychology of branding if you’re keen to dive deeper.

Related: Why is Marshalls So Cheap: 13 Jaw-Dropping Reasons Why

Inventory Management and Overstock Issues

Finally, let’s talk about the role of inventory management. Brands produce a certain number of products based on projected demand. But what happens when they overestimate that demand? This is where Marshalls comes into the picture as a sort of “safety net” for these products. They buy up this overstock and sell it at discounted prices.

“Does this mean I’m buying something nobody else wanted?” Not at all! Overstock doesn’t necessarily mean unpopular. It could be seasonal items, or perhaps a product was simply overshadowed by a new release. Remember, in the beauty world, something new is always around the corner.

By crossing out the brand names, Marshalls can sell these products without making them seem like “leftovers.” It’s like a little disguise that helps both the brand and Marshalls move inventory while giving us the chance to score some awesome deals. A win-win, I’d say! You can read more about the intricacies of retail inventory management on Investopedia.


1. Are the products at Marshalls genuine?

Absolutely! They’re often the same products you find at major retailers, just discounted.

2. Why are some brand names not crossed out?

It varies, but sometimes brands allow their names to stay uncrossed at discount retailers.

3. Does crossing out brand names affect product quality?

Nope, it’s all about contracts and brand image, not quality.

4. Are there legal consequences for not crossing out brand names?

There could be if it violates contracts between the brand and original retailers.

5. Can I find out what brand it is even if it’s crossed out?

Usually, yes. With a little detective work, you can often figure it out.

6. Are the discounts worth it?

Most of the time, yes! You can find great deals on quality products.

In Conclusion

And there you have it, my lovelies! We’ve unpacked, dissected, and totally demystified why Marshalls crosses out brand names on your favorite beauty finds. It’s like solving a beauty puzzle, right? It turns out that the reason is a layered cake of contractual commitments, image curation, and the art of moving inventory. Who knew that a simple cross-out could mean so much?

It’s so important to be an informed consumer, especially in a world overflowing with choices. Whether you’re nabbing a Chanel lipstick or a MAC foundation at Marshalls, you now know that crossed-out brand name isn’t a red flag—it’s a red carpet invite to snagging a luxe deal.

So, the next time you stroll through those discount aisles, you’ll walk with a little more knowledge, a little more understanding, and maybe, just maybe, a little more swagger. Thanks for sticking around for this beauty deep-dive. Remember, informed is beautiful, and you, my dear, are both!